Content & Writing
How to Optimize Your GitHub README for LLM Mentions
You noticed it too. Popular open-source tools (LangChain, Supabase, Vercel, Playwright) keep showing up in ChatGPT answers. You asked the obvious question: does having a good GitHub README actually af...
Markdown vs HTML: Which Format Do AI Crawlers Prefer?
Cloudflare recently announced that its infrastructure now automatically converts HTML pages to Markdown for AI agent requests, reducing token usage by up to 80% in the process. The announcement was la...
Does Self-Promotional Content Get Cited by AI? A Data Study
There's a persistent belief in content marketing that the best way to get AI to talk about your brand is to publish more brand-owned content. More product pages, more features comparisons, more compan...
How to Refresh Old Content for the Age of AI Search
Most content libraries have a few hundred posts that nobody touches. They were published two or three years ago, ranked decently for a while, and have since faded into the background. The traffic is m...
How to Use Expert Quotes to Get Cited by AI Models
One of the underappreciated patterns in AI citation behavior is how heavily AI engines reach for content with named expert quotes inside it. Not paraphrased opinions. Not anonymous "industry experts s...
How Original Research Can Multiply Your AI Visibility Overnight
If you had to pick one piece of content to publish for AI visibility this quarter, the answer's almost always the same: original research. Not a tutorial. Not a long-form essay. Not even a comparison ...
Entity-Rich Content: The Real Foundation of AI Visibility
Most GEO advice talks about content. Format. Schema. Publishing cadence. All of that matters. But underneath all of it sits a quieter, more foundational concept that almost nobody writes about plainly...
How to Write Tutorials ChatGPT Will Cite Back to You
If you've ever asked ChatGPT how to do something, set up GA4, install a Postgres extension, deploy to Cloudflare, and noticed that it gave you what looked like a near-verbatim version of someone's blo...
Listicles That Win AI Citations: The Format That Outranks Long-Form
For years, content marketing orthodoxy has said that "real" thought leadership lives in long-form essays and that listicles are the junk-food version, fast to write, fast to consume, and fast to forge...
How to Write Definition Pages That AI Can Cite Word-for-Word
The most cited piece of content in any category is almost never a thought-leadership essay or a long-form guide. It's the definition page. The unglamorous, single-purpose entry that explains what a te...
How to Write Product Descriptions AI Will Reuse Verbatim
The dream for any ecommerce or SaaS team is for their product description to be the answer the AI gives. The user asks ChatGPT "what does [your product] do?" and the AI replies with a sentence, or a p...
How to Write Comparison Pages That Win in AI Search
Comparison pages are the highest-leverage commercial content you can write for AI search. They're cited disproportionately in answers to category and recommendation prompts, they capture buyers at the...
How to Format FAQs So AI Search Engines Use Them as Sources
FAQs are one of the most underused weapons in GEO. They're easy to write, easy to maintain, and they map almost exactly to the way people now query AI engines, short conversational questions with spec...
Answer-First Writing: The Format LLMs Love Most
The way most professional writers are trained to open a piece is exactly the way you should not open content for AI. We're taught to set the scene. Build context. Lead the reader gently toward the poi...
How to Structure Content So AI Models Actually Quote It
There's a strange thing about content that AI models cite: it doesn't look like the content most marketing teams are taught to write. It's shorter at the top. It's denser in the middle. It avoids link...
How to Win Software Comparisons Run by AI Models
Software comparisons are one of the highest-intent moments in any buyer's journey. "Notion vs Coda." "HubSpot vs Salesforce." "Linear vs Jira." When a user types one of these into ChatGPT or Perplexit...