ChatGPT
Does Your Health Brand Show Up When People Ask ChatGPT About Treatment Options?
You typed it into ChatGPT: "What are the best options for [condition]?" Your clinically validated product, the one with peer-reviewed research behind it, didn't appear. Competitors with less rigorous ...
How Do AI-Native Products Get Recommended by ChatGPT?
You searched it. "Why does ChatGPT recommend some AI tools and not others?" You've watched competitors with smaller user bases and shakier products get mentioned constantly, while your startup gets no...
ChatGPT's Real Market Share: What the Data Actually Says
Ask ten marketers what ChatGPT's market share is and nine of them will say "about 60 to 80 percent." That range is repeated so often it has taken on the quality of received wisdom, the kind of statist...
ChatGPT Shopping: How to Get Your Product Recommended by AI Shopping Assistants
In early 2025, OpenAI launched ChatGPT Shopping, and quietly handed ecommerce brands a problem they haven't solved yet. When a user asks ChatGPT "what's the best standing desk under $600?" or "recomme...
Does ChatGPT Recommend Your App When People Ask for the Best Tool in Your Category?
You open ChatGPT and type: "What's the best tool for [your category]?" Your product doesn't appear. Not even close to the top. You've been building for two years, you have real customers, and yet the ...
How to Write Tutorials ChatGPT Will Cite Back to You
If you've ever asked ChatGPT how to do something, set up GA4, install a Postgres extension, deploy to Cloudflare, and noticed that it gave you what looked like a near-verbatim version of someone's blo...
How Do People Discover New Tools Through ChatGPT Recommendations?
A few years ago, if you wanted to find a new tool, you'd Google it. You'd sift through listicles, sponsored results, and review sites. It took time and it took judgment. Now a large and growing share ...
Why Does Your Competitor Get Recommended by ChatGPT More Than You?
Ask ChatGPT to recommend a project management tool, a CRM, a cybersecurity platform, or almost any software category, and it will give you a short list of names with confidence. If your competitor is ...
How to Adapt Your SEO Content for ChatGPT Search
Most marketing teams have spent years building libraries of SEO-optimized content, pages that rank well in Google, capture organic traffic, and convert. Now they're being told they also need to rank i...
How to Rank Inside ChatGPT: A Step-by-Step Playbook
How to Rank Inside ChatGPT: A Step-by-Step Playbook
"Ranking" in ChatGPT doesn't work the same way as ranking on Google. There's no SERP. No list of blue links. No #1 position to claim. What there is instead is a citation pool, a set of sources ChatGPT...
How to Track Your Brand Mentions in ChatGPT (Step-by-Step)
How to Track Your Brand Mentions in ChatGPT (Step-by-Step)
Why this is harder than it soundsThe most common request from marketers in 2026 is "how do I track our brand in ChatGPT?" The honest answer: there's no Search Console for AI. ChatGPT doesn't publish a...
Best Tools for Ranking in ChatGPT
Best Tools for Ranking in ChatGPT
There are now dozens of tools claiming to help brands "rank in ChatGPT." Most of them pick one engine, run a few prompts, and call it a product. A few are genuinely built for the new reality. Here is ...
Case Study: Ranking a Brand in ChatGPT
Case Study: Ranking a Brand in ChatGPT
Note: this is a composite, illustrative case study based on patterns we see across BabyPenguin customers. Numbers and tactics are representative. The brand name is fictional. Do not treat it as a sing...
How ChatGPT Picks Its Sources (And How to Become One)
How ChatGPT Picks Its Sources (And How to Become One)
The question every marketer is askingIf you've spent any time looking at AI visibility, you've asked the same question: why does ChatGPT cite some brands and not others? The answers used to be guesswo...
Will ChatGPT Replace Google?
Will ChatGPT Replace Google?
Short answer: no, not fully. Longer answer: it does not have to replace Google to reshape how people find things, and that is exactly what is happening. Google still handles roughly 8.5 billion searc...