Ecommerce & Shopping
ChatGPT Shopping: How to Get Your Product Recommended by AI Shopping Assistants
In early 2025, OpenAI launched ChatGPT Shopping, and quietly handed ecommerce brands a problem they haven't solved yet. When a user asks ChatGPT "what's the best standing desk under $600?" or "recomme...
How to Write Product Descriptions AI Will Reuse Verbatim
The dream for any ecommerce or SaaS team is for their product description to be the answer the AI gives. The user asks ChatGPT "what does [your product] do?" and the AI replies with a sentence, or a p...
How to Get Your Product Recommended by AI Shopping Assistants
AI shopping assistants are starting to function the way human shoppers wish search results worked: instead of returning a list of links to wade through, they recommend a specific product (or a small s...
GEO for Marketplaces: How to Surface Your Listings in AI Answers
GEO for Marketplaces: How to Surface Your Listings in AI Answers
Marketplaces, Amazon, Etsy, eBay, Airbnb, Booking.com, Upwork, Houzz, are some of the largest content surfaces on the internet. Each one hosts millions of individual listings that compete for visibili...
GEO for Ecommerce: How to Win in AI Shopping Search
GEO for Ecommerce: How to Win in AI Shopping Search
AI shopping is real. ChatGPT Shopping is live. Microsoft Copilot recommends products inside Outlook and Teams. Perplexity routinely answers commercial queries with specific brand recommendations. The ...
How to Optimize Category Pages for AI-Generated Answers
How to Optimize Category Pages for AI-Generated Answers
Category pages sit in a strange spot in the GEO playbook. They're not product pages, no single SKU to anchor around. They're not blog posts, no clear narrative. They're not glossary entries, not defin...
Product Pages That AI Loves: 9 Patterns That Work
Product Pages That AI Loves: 9 Patterns That Work
Product pages are the workhorses of any commerce site, and they live in an awkward middle ground in AI search. They get cited, but not as often as listicles. They drive conversions, but not as often a...