Case Studies & Research
Do GEO Tactics Actually Work? Here's What 8 Studies Found
The Problem With Most GEO Advice Most GEO guides are written by marketers, not researchers. They recommend tactics based on intuition, anecdote, or reverse-engineering a few AI responses. That's fine...
Your Brand Doesn't Exist in AI Search. Here's the Data.
Most brands have no idea they are invisible in AI search. They check Google rankings, monitor social mentions, run the usual playbook. Meanwhile, millions of people are asking ChatGPT, Gemini, and Gro...
What 9 Studies Say AI Search Engines Actually Want (And Most of It Will Surprise You)
Everyone has a theory about how to rank in AI search. Add statistics. Use authority signals. Write longer content. The advice is everywhere, and almost none of it is backed by data. Over the past y...
ChatGPT's Real Market Share: What the Data Actually Says
Ask ten marketers what ChatGPT's market share is and nine of them will say "about 60 to 80 percent." That range is repeated so often it has taken on the quality of received wisdom, the kind of statist...
Do Press Releases Get Cited by AI? A Study
Press releases have been a cornerstone of brand communication for decades, but in the age of AI search, their fate is more complicated than most marketers realize. Two studies sit in apparent contradi...
Schema Markup and AI Citations: What Our Tests Showed
Does adding structured data to your pages actually make AI engines more likely to cite them? It sounds like it should be obvious, schema markup exists to help machines understand content, and AI engin...
Does Self-Promotional Content Get Cited by AI? A Data Study
There's a persistent belief in content marketing that the best way to get AI to talk about your brand is to publish more brand-owned content. More product pages, more features comparisons, more compan...
YouTube in AI Citations: More Common Than You Think
When brands think about generative engine optimization, they think about blog posts, Wikipedia entries, and press coverage. Almost nobody thinks about YouTube. This is a significant blind spot. Bright...
The Most Cited Domains in AI Search: A Data Study
Not all websites are equal in the eyes of AI. When ChatGPT, Gemini, or Perplexity constructs an answer, it draws from a relatively small pool of trusted sources, and the same domain names appear again...
Case Study: Increasing AI Mentions Step-by-Step
Case Study: Increasing AI Mentions Step-by-Step
Illustrative composite case study. Patterns are drawn from real BabyPenguin usage across bootstrapped SaaS customers. Brand name is fictional. "Pendrift" is a two-person bootstrapped startup selling ...
Case Study: Ranking a Brand in ChatGPT
Case Study: Ranking a Brand in ChatGPT
Note: this is a composite, illustrative case study based on patterns we see across BabyPenguin customers. Numbers and tactics are representative. The brand name is fictional. Do not treat it as a sing...