Industry Verticals
Does Your Health Brand Show Up When People Ask ChatGPT About Treatment Options?
You typed it into ChatGPT: "What are the best options for [condition]?" Your clinically validated product, the one with peer-reviewed research behind it, didn't appear. Competitors with less rigorous ...
GEO Is Different in Every Industry. Here's the Proof.
The Biggest Mistake in GEO: Treating Every Industry the Same Most GEO advice is written as if it applies universally. Optimize your content for AI citations. Build authority signals. Structure your a...
GEO for Healthcare: Visibility, Trust, and Compliance in AI Search
Healthcare is the most consequential category in AI search. When a user asks ChatGPT "what does this symptom mean?" or "is [medication] safe with [other medication]?", the AI's answer can directly aff...
GEO for Fintech: How to Win Trust in AI Financial Recommendations
Fintech is one of the hardest industries for AI search visibility, and one of the highest-stakes. Hard because financial services are regulated, scrutinized, and held to higher accuracy standards than...
GEO for Publishers: How to Get AI Models to Cite Your Articles
GEO for Publishers: How to Get AI Models to Cite Your Articles
Publishers are in the most acute crisis of any industry facing the rise of AI search. The shift is not subtle. The Reuters Institute reports that publishers expect a 43% drop in search referrals withi...
GEO for Local Businesses: Showing Up in AI Local Recommendations
GEO for Local Businesses: Showing Up in AI Local Recommendations
Local businesses have always been at the mercy of discovery infrastructure they don't control. For years, that meant Google Business Profile, the local pack, and a handful of dominant directory sites....