Google AI
Google AI Mode vs AI Overviews: What's Actually Different?
Google has released two AI-powered search features in the past two years, and most marketers treat them as the same thing. They're not. AI Mode and AI Overviews have different architectures, draw from...
How to Show Up in Gemini Answers for Your Category
How to Show Up in Gemini Answers for Your Category
Of all the major AI engines, Gemini is the one most tightly coupled to traditional Google SEO. It's powered by Google. It draws on Google's index. It uses Google's understanding of entities and relati...
How to Get Cited in Google AI Overviews (And Stay There)
How to Get Cited in Google AI Overviews (And Stay There)
Google AI Overviews have quietly become one of the most important pieces of real estate on the web. They sit at the top of search results, answer the user's question directly, and cite a small handful...
How Gemini Surfaces Brands and Citations in Its Answers
How Gemini Surfaces Brands and Citations in Its Answers
The model that prefers brand-owned content Yext analyzed 6.8 million citations across Gemini, ChatGPT, and Perplexity and found that the three engines have very different sourcing strategies. Of the t...
How Google AI Overviews Pick Sources — and How to Get Cited
How Google AI Overviews Pick Sources — and How to Get Cited
The most important shift in Google search since featured snippets Google AI Overviews now appear on more than half of certain query types, and their share is still growing. When an AI Overview shows u...