Citations & Rankings
What 9 Studies Say AI Search Engines Actually Want (And Most of It Will Surprise You)
Everyone has a theory about how to rank in AI search. Add statistics. Use authority signals. Write longer content. The advice is everywhere, and almost none of it is backed by data. Over the past y...
The Consensus Layer: How AI Decides What to Recommend
There's a pattern to what AI recommends. Ask ChatGPT for the best project management software, the top accounting tools for freelancers, or the most-cited climate scientists, and you'll notice somethi...
AI Search Volatility: Why Your AI Rankings Fluctuate
You set up AI monitoring, run your first batch of prompts, and your brand is mentioned in 42% of relevant queries. You run the same prompts three weeks later with no content changes, no new reviews, n...
LinkedIn in AI Search: Is LinkedIn Content Getting Cited?
LinkedIn is the second most-cited platform in AI search answers, and almost nobody in the GEO community is talking about it. While marketers obsess over Reddit's influence on AI outputs and debate the...
Query Fanouts Explained: How AI Engines Research Your Topic
When a user types "best project management tool for remote teams" into Perplexity or Google AI Mode, what happens next is nothing like a traditional search. The AI engine doesn't simply retrieve pages...
Reddit's Outsized Role in AI Search: What the Data Shows
Reddit is the most-cited domain across the major AI search platforms. Not one of the most cited, the most cited. Across ChatGPT, Perplexity, Gemini, and Grok, independent studies consistently place Re...
Do Press Releases Get Cited by AI? A Study
Press releases have been a cornerstone of brand communication for decades, but in the age of AI search, their fate is more complicated than most marketers realize. Two studies sit in apparent contradi...
YouTube in AI Citations: More Common Than You Think
When brands think about generative engine optimization, they think about blog posts, Wikipedia entries, and press coverage. Almost nobody thinks about YouTube. This is a significant blind spot. Bright...
The Most Cited Domains in AI Search: A Data Study
Not all websites are equal in the eyes of AI. When ChatGPT, Gemini, or Perplexity constructs an answer, it draws from a relatively small pool of trusted sources, and the same domain names appear again...
Citation Rate Benchmarks: Which Brands Get Cited Most by AI
Not all brands are equal in the eyes of AI. Two competitors in the same category, selling to the same buyers, can have citation rates that differ by a factor of 30 or more. One brand shows up repeated...
How to Use Expert Quotes to Get Cited by AI Models
One of the underappreciated patterns in AI citation behavior is how heavily AI engines reach for content with named expert quotes inside it. Not paraphrased opinions. Not anonymous "industry experts s...
Entity-Rich Content: The Real Foundation of AI Visibility
Most GEO advice talks about content. Format. Schema. Publishing cadence. All of that matters. But underneath all of it sits a quieter, more foundational concept that almost nobody writes about plainly...
How to Evaluate the Quality of Citations in AI Answers
"My brand was cited in a ChatGPT answer" sounds like a win. Sometimes it is. Sometimes it isn't. Citations in AI answers come in wildly different qualities. A citation from Wikipedia carries differen...
How to Get Cited in Google AI Overviews (And Stay There)
How to Get Cited in Google AI Overviews (And Stay There)
Google AI Overviews have quietly become one of the most important pieces of real estate on the web. They sit at the top of search results, answer the user's question directly, and cite a small handful...
Entity Consistency: The Knowledge Graph Signals AI Trusts
Entity Consistency: The Knowledge Graph Signals AI Trusts
If you ask three different sources about your company, your homepage, your LinkedIn profile, and your Wikipedia entry, and they each give slightly different answers about what you do, who founded you,...
The Technical SEO Factors That Influence AI Citations Most
The Technical SEO Factors That Influence AI Citations Most
If you had to pick the technical SEO factors that matter most for AI citations, not for traditional search rankings, but specifically for whether AI engines pick your content as a source, which ones w...