The "SEO vs GEO" Debate Is Wrong — Here's What to Focus On Instead
Stop arguing about acronyms You've seen the SEO vs GEO debate play out a hundred times. WIRED says abandon SEO for GEO. Andreessen Horowitz declares SEO dead. Google representatives insist good SEO is...
Why Great GEO Is Still Great SEO (And Why Most People Get This Wrong)
The argument that won't go away Every week, someone publishes a take arguing that SEO is dead and GEO has replaced it. Every other week, someone publishes a take arguing that GEO is just SEO rebranded...
AI SEO Tools vs Traditional SEO Tools
Semrush, Ahrefs and Moz built the SEO category. They earned their reputation tracking keyword rankings, backlinks and site audits for a Google-centric world. That world is still here. It is just no lo...
How LLMs Are Changing SEO Forever
SEO has been declared dead roughly once a year since 2004. This time is different, and not because of a new Google algorithm. This time, the search engine is being replaced by a text box that writes b...
AI Search vs Google: 7 Key Differences Marketers Need to Know
Two engines, two playbooksThe temptation is to think of AI search as "Google with extras." It isn't. The two systems are structurally different, optimized for different things, and they reward differe...
GEO vs LLM Optimization: Are They the Same Thing?
Different acronym, same jobIf you've been reading marketing blogs lately you've probably seen four or five different acronyms describing the same broad activity: GEO, LLMO, AIO, AEO, AI SEO. New terms...
SEO vs AEO vs GEO Explained: Which One Actually Matters in 2026
Three acronyms, one underlying problemIf you've been reading marketing blogs in 2026 you've been hit with three competing acronyms: SEO, AEO, and GEO. Each has a small army of consultants insisting th...
GEO vs SEO: What Actually Changes for Your Content Strategy
The wrong question and the right oneMarketers have been asking the wrong question for the last 18 months. It's not "Should I do SEO or GEO?" The right question is "How do I get visible everywhere my c...