All Articles
The CMO's Guide to AI Search in 2026
The conversation about AI search has reached the boardroom. It arrived there not because CMOs brought it up, but because CEOs started reading headlines about 25% declines in traditional search volume ...
How to Build AI Visibility for a Brand New Company
Most generative engine optimization advice is written for brands that already exist in AI. "Improve your citation rate." "Shift your AI sentiment." "Outrank competitors in ChatGPT responses." Useful a...
How to Track Brand Mention Gaps in AI Search
Every query where a competitor appears in an AI answer and you don't is a mention gap, and it's costing you. Not abstractly, not theoretically, but in the specific moment when a potential buyer asks C...
ChatGPT's Real Market Share: What the Data Actually Says
Ask ten marketers what ChatGPT's market share is and nine of them will say "about 60 to 80 percent." That range is repeated so often it has taken on the quality of received wisdom, the kind of statist...
ChatGPT Shopping: How to Get Your Product Recommended by AI Shopping Assistants
In early 2025, OpenAI launched ChatGPT Shopping, and quietly handed ecommerce brands a problem they haven't solved yet. When a user asks ChatGPT "what's the best standing desk under $600?" or "recomme...
How to Do a Source Gap Analysis for GEO
There's a category of AI visibility problem that's genuinely underdiagnosed. Most teams focus on why AI engines aren't citing their own content. The harder question, and the one with more actionable a...
Black Hat GEO: What Doesn't Work (And What Gets You Penalized)
Every time a new channel emerges with organic reach, someone tries to game it. It happened with early Google, with social algorithms, with featured snippets, and now it's happening with generative AI ...
AI Search Volatility: Why Your AI Rankings Fluctuate
You set up AI monitoring, run your first batch of prompts, and your brand is mentioned in 42% of relevant queries. You run the same prompts three weeks later with no content changes, no new reviews, n...
LinkedIn in AI Search: Is LinkedIn Content Getting Cited?
LinkedIn is the second most-cited platform in AI search answers, and almost nobody in the GEO community is talking about it. While marketers obsess over Reddit's influence on AI outputs and debate the...
How to Track Brand Sentiment in AI Answers
AI models don't just mention your brand, they describe it. "Notion is a flexible, all-in-one workspace" lands very differently than "Notion can be overwhelming for new users." Both sentences mention t...
Query Fanouts Explained: How AI Engines Research Your Topic
When a user types "best project management tool for remote teams" into Perplexity or Google AI Mode, what happens next is nothing like a traditional search. The AI engine doesn't simply retrieve pages...
Markdown vs HTML: Which Format Do AI Crawlers Prefer?
Cloudflare recently announced that its infrastructure now automatically converts HTML pages to Markdown for AI agent requests, reducing token usage by up to 80% in the process. The announcement was la...
Reddit's Outsized Role in AI Search: What the Data Shows
Reddit is the most-cited domain across the major AI search platforms. Not one of the most cited, the most cited. Across ChatGPT, Perplexity, Gemini, and Grok, independent studies consistently place Re...
Do Press Releases Get Cited by AI? A Study
Press releases have been a cornerstone of brand communication for decades, but in the age of AI search, their fate is more complicated than most marketers realize. Two studies sit in apparent contradi...
Schema Markup and AI Citations: What Our Tests Showed
Does adding structured data to your pages actually make AI engines more likely to cite them? It sounds like it should be obvious, schema markup exists to help machines understand content, and AI engin...
Does Self-Promotional Content Get Cited by AI? A Data Study
There's a persistent belief in content marketing that the best way to get AI to talk about your brand is to publish more brand-owned content. More product pages, more features comparisons, more compan...