Brand Monitoring
How Do People Discover New Tools Through ChatGPT Recommendations?
A few years ago, if you wanted to find a new tool, you'd Google it. You'd sift through listicles, sponsored results, and review sites. It took time and it took judgment. Now a large and growing share ...
How to Monitor Brand Word of Mouth in AI Assistants
Word of mouth used to be a person telling a friend. "You should try this tool, it worked for us." Slow, organic, hard to track, but powerful. Now there's a new version: someone types a question into C...
How to Improve How AI Answers Branded Prompts About You
"What is [your company]?" is the question every founder secretly hopes the AI will get right. It usually doesn't. Or it does, partially. Or it confuses you with a competitor. Or it cites a four-year-o...
Prompt-Level Tracking: The New Way to Rank in AI Search
Prompt-Level Tracking: The New Way to Rank in AI Search
For twenty years, SEO measurement has been built around a single primitive: the keyword. You picked the keywords you wanted to rank for, you tracked your ranking position for each one, and you optimiz...
How to Monitor AI Answer Accuracy and Catch Hallucinations Early
How to Monitor AI Answer Accuracy and Catch Hallucinations Early
The thing nobody tells you about ranking in AI answers is that being mentioned isn't always good. AI models hallucinate. They invent features your product doesn't have. They confuse you with a competi...
How to Audit How AI Models Talk About Your Brand
How to Audit How AI Models Talk About Your Brand
Most marketers spend years carefully crafting how their brand sounds, in press releases, on landing pages, in ad copy. Then ChatGPT or Gemini summarizes them in two sentences to a user, and they have ...
How to Benchmark Competitors in AI Search (Without Guesswork)
How to Benchmark Competitors in AI Search (Without Guesswork)
The blind spot in most AI strategiesWhen marketers start tracking their own AI visibility, they often forget the more important half: how their competitors are doing. Absolute numbers are interesting,...
How to Track AI Citations Over Time and Spot the Trends That Matter
How to Track AI Citations Over Time and Spot the Trends That Matter
Why a snapshot is meaninglessOne of the most common mistakes marketers make with AI visibility is treating a single audit like real data. They run their tracked prompts through ChatGPT once, get a num...
How to Track Your Brand Mentions in ChatGPT (Step-by-Step)
How to Track Your Brand Mentions in ChatGPT (Step-by-Step)
Why this is harder than it soundsThe most common request from marketers in 2026 is "how do I track our brand in ChatGPT?" The honest answer: there's no Search Console for AI. ChatGPT doesn't publish a...
AI SEO for Personal Brands
AI SEO for Personal Brands
Personal brands have a structural advantage in AI search that most of them never cash in on. While companies fight over the same 20 generic keywords, a person with a specific voice, a clear point of v...