Understanding personas and topics
Personas and topics organize your prompts so you can analyze visibility by audience and theme.
Personas
Personas represent the different types of people who might ask AI about products like yours. For example, a project management tool might track "Engineering Manager", "Startup Founder", and "Marketing Director" personas.
Why personas matter
Different personas ask different questions. By tracking visibility per persona, you can see which audience segments perceive your brand and which do not.
Topics
Topics group prompts by theme. Common topics include "Pricing", "Integrations", "Customer Support", and "Use Cases". Each prompt can belong to one or more topics.
Combining personas and topics
Together, personas and topics let you slice your visibility data in powerful ways. For example: "How visible am I to engineering managers asking about integrations?" The intersection often reveals opportunities you would otherwise miss.