How BabyPenguin tracks AI visibility
Understand how BabyPenguin queries AI platforms and turns the responses into actionable visibility data.
The basics
BabyPenguin sends your tracking prompts to multiple AI platforms — currently ChatGPT, Gemini, and Grok, with more coming soon — and analyzes the responses for brand mentions.
What we capture
- Brand mentions — Whether your brand and competitors are mentioned in the AI response.
- Position — Where in the response your brand appears (first, second, third, etc.).
- Sentiment — How positively or negatively the AI describes your brand.
- Citations — Which websites and pages the AI references in its answer.
How often we run prompts
Each prompt is run daily across the supported AI platforms. Results are aggregated into your dashboard so you can see trends over time.
What you can do with the data
Use the data to identify gaps in your AI presence, see how competitors compare, and track the impact of your content and SEO efforts on AI visibility.