Comparing your brand against competitors

Brand Comparison

The Brand Comparison view lets you see your brand side by side with any competitor you have added. Find it under Dashboard → Brands → Compare.

What you can compare

• By persona — How visible each brand is for the personas you track.
• By topic — Which topics drive mentions for each brand.
• Position and sentiment — Average position and sentiment per brand.

Reading the results

If a competitor has a higher visibility score for a specific topic, that is a clear gap to investigate. Look at which prompts they appear in, what content their citations point to, and where you could improve.

Tracking improvements

After making changes — publishing new content, optimizing existing pages, building citations — come back to the comparison view to see how your relative position has shifted over time.